By building sustainable microinsurance businesses, LeapFrog is able to contribute to the alleviation of poverty. Microinsurance can help to stabilize income levels, dampen shocks that leave families destitute, enable low-income people and vulnerable populations to take the risk of starting businesses, allow entrepreneurs to adopt riskier but more profitable technology, and make lenders more willing to lend to the poor.

Mukul had his own garment business in India. With the help of microloans, he grew it to employ his three sons. When Mukul unexpectedly fell ill and died in 2007, his family was devastated, but he had taken out funeral insurance. It covered the funeral costs, and also allowed his sons to keep the family business and continue to support their families.

Mary, self-employed, supports a family of 5. She participates in micro-savings and insurance programs through her church in Malawi. If anything happens to her, her savings will not be lost and her family will not be saddled with debts. Having managed these risks, Mary could take steps to expand her business, increase her family's income, and pay for education for her children.

source: Microinsurance Centre

These individual success stories are replicable for millions of people who do not yet have access to insurance and related financial services. And it is impact that doesn't depend on charity but on making sound financial sense to large companies.