In emerging markets, much attention is paid to the phenomenon of the mushrooming metropolis. In reality though, the economic need of those who remain in the rural areas is even more pressing. Not only are incomes lower, but rural people are very difficult to reach with essential services.

One company that is proving its ability to reach this market is Thailand’s Syn Mun Kong Insurance Public Company Ltd (SMK), the country’s second-largest motor insurer and fifth largest general insurer. SMK is one of the most distinguished and trusted names in Thailand’s insurance industry.

The company has built extensive and diverse distribution into rural and semi-urban regions of Thailand, and reaches 7.5 million emerging consumers via 2.8 million customers. The operation is run by the highly regarded Dusdeesurapoj family.

Thailand is home to a population of over 62 million people, with 41% currently low income and underserved by financial services. Investing alongside Lombard Investments (Thailand’s outstanding private equity firm) LeapFrog has created an innovative partnership that will combine Lombard’s local market know-how with LeapFrog’s operational expertise in emerging markets insurance.

SMK is one of the most distinguished and trusted names in Thailand’s insurance industry