With a diverse portfolio of companies across Africa and Asia, LeapFrog is in a unique position to collect and capture the challenges and opportunities that companies in emerging markets face.
LeapFrog Labs’ Knowledge Sharing Workshops harness this fountain of knowledge, as expert-led forums that connect, educate and inspire the leadership teams of LeapFrog’s companies. The workshops add real value to companies by sharing best-practice and driving synergies between companies’ products and markets.
Founded in 2013, the first event held in Ghana was funded by Labs’ partners EIB and KfW, and focused on challenges and best practices in rural and low-income product distribution and product design. Over the years, these workshops have brought together leaders from many different areas of the companies, and have focused on and driven results in product development, governance, operational strategies and marketing, communications and branding.
The marketing workshop held in 2015 brought together 20 marketing and operating specialists across more than 10 of LeapFrog’s companies, facilitators from leading global advertising agency M&C Saatchi Abel, and the founder of digital pioneer Treeshake, Dave Duarte. The workshop stimulated the creation of another learning community amongst the marketing leads in portfolio companies, who continue to engage with best practice sharing beyond the event.
The 2016 LeapFrog Insurance Innovation Circle forum explored how companies can maximise digital business opportunities in emerging markets. Watch highlights below.
Like LeapFrog’s CEO Indaba, these workshops form part of LeapFrog’s commitment to be a thought partner to its companies, and establish a productive culture of knowledge-sharing.
“It was a privilege to listen to the experience and success story of so many of LeapFrog’s investees… We so look forward to acting upon the learnings from this experience.”
Saurabh Dharadhar, Mahindra Insurance Brokers Ltd