LeapFrog invests in Sri Lanka’s fastest growing life insurer, SoftLogic Insurance
Growing at 2x the market for six consecutive years, Softlogic Life is known for many industry firsts such as mobile insurance
“We are excited about the next wave of growth for Softlogic Life and our ability to continue to accelerate our market-growth strategy in partnership with the LeapFrog team and the insurance and financial services expertise they bring to the table.”
Ashok Pathirage, Chairman Softlogic Group
Colombo, December 19 2018:
LeapFrog Investments, the leading Profit with Purpose investor, today announced a USD $12 million investment in Softlogic Life Insurance PLC, purchasing the shares of FMO, the Dutch development Bank. The company, growing at 2x the market, is one of Sri Lanka’s fastest growing life insurers, providing Sri Lankans with individual life and health, group life, and other policies. The main shareholders of the Company will now comprise Softlogic Capital, DEG and LeapFrog Investments.
“The team, products and high growth of Softlogic Life make for an outstanding company. We are thrilled to see them join the LeapFrog portfolio,” said Dr Andrew Kuper, Founder and CEO of LeapFrog Investments. “This investment reveals our positive view of Sri Lanka’s long-term trajectory, and its financial services industry. The deal also caps the best year of deployment in the history of our firm.”
Softlogic Life, a top five player, has established itself as a leader in providing quality life insurance products to Sri Lankans. The company leads the market in customer-centric product innovation including tailor-made products such as a worldwide cashless hospital settlement product integrating more than 60 local hospitals, doorstep doctor visits and medical testing. It was also first-to-market in Sri Lanka in offering life insurance via mobile through a partnership with Dialog Axiata. The company employs a 2400-person agent force, as well as distributing protection products via banks and direct means.
“We are excited about the next wave of growth for Softlogic Life and our ability to continue to accelerate our market-growth strategy in partnership with the LeapFrog team and the insurance and financial services expertise they bring to the table. We are deeply appreciative of FMO’s partnership to build our Company to this strong position and are happy to have provided an excellent return on exiting their investment.” said Ashok Pathirage, Chairman Softlogic group. “LeapFrog has a reputation for partnering to achieve channel expansion, as well as to help solidify strategic relationships that underscore growth – two continued areas of focus for the Softlogic Life business. We hope that this is the first of many investments in Sri Lanka and with the Softlogic Group.”
“Sri Lanka presents a compelling investment opportunity, with an underpenetrated, yet high growth insurance market,” said Fernanda Lima, Director, LeapFrog Investments. “By taking advantage of a diversified distribution strategy, and in-particular delivering insurance in partnership with mobile companies and financial institutions, we will be able increase the reach of relevant products into the country’s emerging consumer segment, who have traditionally been excluded from easy, and affordable access to insurance.”
Mobile insurance products significantly open-up access to the emerging consumer demographic – people living under $10 USD a day. LeapFrog was an early investor in BIMA, which in only four years grew to become the leading emerging consumer mobile insurer, scaling to over 30 million polices for emerging consumers in only four years. LeapFrog sold the majority of its stake in BIMA as part of a $96.6 million investment to Allianz X, the digital investment unit of Allianz group.
An innovator in insurance, Softlogic Life was recently selected as one of the Top 3 Insurers in the Asian region by Asian Insurance Review and has won a multitude of accolades. Its strong brand and customer-centric agent force combined with tailor-made products are enabling strong growth.
FMO, the Dutch Development Bank who exited their holding to LeapFrog said, “FMO has been an investor in Softlogic Life Insurance PLC since December 2012, at that time a small insurance company, combining general and life insurance products. Some of the main reasons to invest were the professional staff, Softlogic Group being a strong shareholder and the company’s approach to introducing innovations in the insurance sector,” said Linda Broekhuizen Chief Investment Officer FMO. “By making insurance products customer friendly and increasing accessibility, the Softlogic Life team improved financial inclusion in Sri Lanka. We are proud that the company has performed so well that the reputable LeapFrog Investments took over to further guide the company.”
With a population of 21 million, Sri Lanka is currently underserved with life and health insurance products yet represents a strong growth opportunity with penetration at only 0.6% versus GDP. Between 2012 and 2017, the insurance industry grew at a CAGR of 12% driven by growing awareness of the benefits of insurance as well as the introduction of new and innovative products to service the market.