miLife Insurance Ltd is one of the leading life insurers in Ghana. The award-winning firm puts the customer at the heart of the business by delivering on its core values of making purchasing and owning insurance simple, affordable and more accessible. miLife’s vision is to be the leader in helping Ghanaians build their dreams, one customer at a time through its educational, savings, funeral and term assurance policies which offer protection for death, disability, and critical illness.

“We want to be the most innovative and affordable life insurer for the consumer mass market in Ghana,” says Kwaku Yeboah-Asuamah, CEO of miLife. “We believe our partnership with LeapFrog will give wings to our growth plans and enable us to benefit from LeapFrog’s rich insurance expertise and knowledge.”

The ambitious firm aims to reach over 1 million people with insurance over the LeapFrog investment horizon. With insurance penetration sitting at below 2% of GDP in Ghana, the opportunities for growth are boundless.

“We’re immensely excited for the future with the miLife team. By focusing on opening up accessibility to life insurance and taking the complexity out of purchasing and owning insurance for all Ghanaians, we are giving customers a more certain future and the confidence to pursue their dreams,” said Michael Joyce, Director at LeapFrog Investments and miLife Board member.

LeapFrog’s deep expertise in developing insurance products for emerging consumers and its track record of success in Ghana and life insurance will be used to help miLife to soar to new levels of growth, profitability and impact.

“We believe our partnership with LeapFrog will give wings to our growth plans and enable us to benefit from LeapFrog’s rich insurance expertise and knowledge.”

Kwaku Yeboah-Asuamah, CEO, miLife