We partner with their leaders to achieve leaps of growth, profitability and impact. Today, LeapFrog companies reach 91.4 million people across 22 emerging markets. More than 74 million are emerging consumers, often accessing insurance, savings, pensions or credit for the first time.
We call this distinctive approach “profit with purpose”, because it generates strong results and changes many lives. Leading global investors share this vision and have invested and committed over a billion dollars to LeapFrog.
“Where will the most significant businesses of the next decade be found?
It’s the riddle that investors the world over are continually trying to solve. For many, the answer is to follow the money, hence the frequent focus on the capital-soaked US and European markets.
But there is another approach, and that is to follow the consumer. If capital today flows towards pre-eminent business opportunities, it is the social mobility of people that marks tomorrow’s golden ticket.
Nowhere is that mobility more apparent than in the emerging markets of Africa, South and Southeast Asia, where two billion people earning between $2 and $10 a day are currently rising out of poverty. These emerging consumers, the bulwark of a new global middle class, represent the economic powerhouse of the future.”
Continue reading the full article from African Business Review here
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